{"product_id":"the-lego-story-how-a-little-toy-sparked-the-worlds-imagination","title":"The LEGO Story: How a Little Toy Sparked the World's Imagination","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\" data-end=\"193\" data-start=\"28\"\u003eDiscover the remarkable journey behind one of the world’s most beloved brands in \u003cem data-end=\"175\" data-start=\"109\"\u003eThe LEGO Story: How a Little Toy Sparked the World’s Imagination\u003c\/em\u003e by Jens Andersen.\u003cspan class=\"PDq2pG_selectionAnchor\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"583\" data-start=\"195\"\u003eDrawing on unprecedented access to the LEGO Group’s archives and extensive conversations with Kjeld Kirk Kristiansen, former President and CEO of the LEGO Group and grandson of founder Ole Kirk Christiansen, this compelling book traces the company’s transformation from a small Danish woodworking business into a global symbol of creativity and play. \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1003\" data-start=\"585\"\u003eExplore the family relationships, bold decisions, imaginative breakthroughs and difficult periods that shaped the LEGO brand across generations. From the company’s earliest wooden toys to the development of its iconic building system—and its dramatic recovery from near financial collapse—\u003cem data-end=\"890\" data-start=\"874\"\u003eThe LEGO Story\u003c\/em\u003e offers a fascinating behind-the-scenes look at the people and principles that built an enduring creative legacy.\u003c\/p\u003e\n\u003cp data-end=\"1021\" data-start=\"1005\"\u003e\u003cstrong data-end=\"1021\" data-start=\"1005\"\u003eKey Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1440\" data-start=\"1023\"\u003e\n\u003cli data-end=\"1075\" data-start=\"1023\" data-section-id=\"wqjrbb\"\u003eWritten by acclaimed Danish author Jens Andersen\u003c\/li\u003e\n\u003cli data-end=\"1134\" data-start=\"1076\" data-section-id=\"7f71o5\"\u003eBased on exclusive access to the LEGO Group’s archives\u003c\/li\u003e\n\u003cli data-end=\"1194\" data-start=\"1135\" data-section-id=\"pslk78\"\u003eIncludes insights from the family behind the LEGO brand\u003c\/li\u003e\n\u003cli data-end=\"1272\" data-start=\"1195\" data-section-id=\"pwgga2\"\u003eExplores the company’s history, innovation, challenges and global success\u003c\/li\u003e\n\u003cli data-end=\"1367\" data-start=\"1273\" data-section-id=\"liit0w\"\u003eAn engaging read for LEGO fans, collectors, entrepreneurs and business-history enthusiasts\u003c\/li\u003e\n\u003cli data-end=\"1440\" data-start=\"1368\" data-section-id=\"16d8mg4\"\u003eHardcover edition with 432 pages \u003cspan data-state=\"closed\" class=\"\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1464\" data-start=\"1442\"\u003e\u003cstrong data-end=\"1464\" data-start=\"1442\"\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1760\" data-start=\"1466\"\u003eMore than a corporate history, \u003cem data-end=\"1513\" data-start=\"1497\"\u003eThe LEGO Story\u003c\/em\u003e is an inspiring account of imagination, resilience and the enduring importance of play. It is the perfect addition to any LEGO fan’s bookshelf—and a thoughtful gift for anyone curious about how a simple toy became a worldwide cultural phenomenon.\u003c\/p\u003e","brand":"Jens Andersen","offers":[{"title":"Default Title","offer_id":48079906898094,"sku":"ISBN-10-0063258021","price":75.0,"currency_code":"BBD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/2695\/5438\/files\/71QNNYohzwL._SL1500.jpg?v=1783893960","url":"https:\/\/bricktherapybb.com\/products\/the-lego-story-how-a-little-toy-sparked-the-worlds-imagination","provider":"Brick Therapy","version":"1.0","type":"link"}